Facebook is a leading social networking platform that connects users globally, allowing them to share updates, photos, and videos while engaging with friends and communities. Targeting individuals aged 13 and above, Facebook leverages its expansive reach with over 2.9 billion monthly active users to facilitate social interaction and social commerce opportunities [www.businessinsider.com]. Its unique value proposition lies in its ability to integrate social networking with commerce, creating a platform where user interactions can drive revenue for businesses [www.businessinsider.com]. Founded in 2004, Facebook has evolved from a college networking site to a multilinear ecosystem for personal and commercial engagement [en.wikipedia.org].