Grok by xAI leverages its latest AI model, Grok 3, offering advanced artificial intelligence capabilities through the iOS app [techcrunch.com]. Targeting tech enthusiasts and premium users of platform X (formerly Twitter), Grok stands out by performing unique tasks that other chatbots like ChatGPT cannot [forbes.com]. One of its main competitive advantages is its integration with X's ecosystem, utilizing the vast data, models, and compute power from X platforms [www.forbes.com]. Grok enhances user engagement with premium AI-driven interactions on social media.